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自二十世纪七十年代以来,随着经济自由化和市场环境的变化,银行业与保险业相互合作、相互渗透、共同发展,已成为世界金融业发展的潮流。在这一大潮流影响之下,我国的银行保险也迅速发展,并成为我国保险销售的三大渠道之一。然而,我国的保险公司与银行的合作仍然存在着许多问题,本文将从博弈论的角度对银行保险之间的合作进行分析。
Since the 1970s, with the liberalization of the economy and changes in the market environment, the mutual cooperation and mutual penetration and common development of the banking and insurance industries have become the trend of the world’s financial industry. Under the influence of this tide, bank insurance in our country has also developed rapidly and has become one of the three major channels of insurance sales in our country. However, there are still many problems in the cooperation between insurance companies and banks in our country. This article will analyze the cooperation between bank insurance from the perspective of game theory.