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广告设计中常有故意“反其道而行之”的广告。如果用得恰当,不仅能吸引人,而且能够给人留下难忘的印象。诸如:(1)美丽不冻人(太空棉服装广告)(2)专食人间烟火(抽油烟机广告)(3)聪明不必绝顶(“颐发灵”广告)例(1)中的“美丽”“冻人”是“美丽动人”的谐音。无论是相声还是人们的日常笑语中,早已有故意把“美丽动人”说成“美丽冻人”的说法,即指那些在天寒季节,为了使自己显得漂亮、潇洒一点,不惜穿得较少
Advertising design often deliberate “anti-word ” advertising. If used properly, not only attractive, but also to give people an unforgettable impression. Such as: (1) beautiful and not frozen people (space cotton clothing ads) (2) food and drink on human fireworks (cooker ads) (3) “Beautiful ” “frozen people ” is “beautiful moving ” homonym. Whether it is comic dialogue or people’s daily laughter, has long been deliberately “beautiful moving ” as “beautiful frozen people ” argument, that is, those in the cold season, in order to make oneself look beautiful, chic, Wear less