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随着移动互联网的快速发展,移动新媒体正在深度改变着传播环境与传播形态。在此背景下,传统的新闻出版业也将通过移动新媒体技术,构建更加丰富的媒体应用,进而迎来自己的发展机遇。在“机会窗口期”到来之际,新闻出版业应借力移动客户端,提升影响力;顺应移动互联的发展要求,实行“混搭”式的内容生产及经营策略;借力微媒体,提升传统新闻出版业的內容生产能力;借力移动互联的发展,提升新闻出版业的服务能力。
With the rapid development of the mobile Internet, mobile new media is changing the communication environment and communication patterns in depth. In this context, the traditional press and publication industry will also embrace its own development opportunities by moving new media technologies to build richer media applications. In the “window of opportunity ” arrival, press and publication industry should leveraging the mobile client to enhance its influence; comply with the requirements of the development of mobile Internet, the implementation of “mix and match” type of content production and business strategy; leveraging micro Media to enhance the content production capacity of the traditional press and publication industry; leveraging on the development of mobile Internet and enhancing the service capabilities of the press and publication industry.