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本文结合USP定位理论和定位口号表述要求,建立了旅游目的地品牌定位口号评价标准,围绕这一标准体系,笔者对检索到的34个陕西乡村旅游名镇品牌定位口号进行了分类评价,剖析了其中存在的主要问题。
Based on the USP positioning theory and the requirements for positioning slogans, this paper establishes the evaluation criteria for the brand positioning slogans of tourist destinations. Based on this standard system, the author classifies and evaluates the 34 brand positioning slogans of Shaanxi rural tourism towns Among the main problems that exist.