对地市报业而言,如何转变发展理念,重构商业模式,整合平台与渠道?近年来,扬州报业传媒集团走“整合、聚合、融合”之路,发起“转基因、改流程、变方式、建社群、谋赢利”五个变革,以“平台化、金控化、多元化”为抓手,在打造“从渠道到平台到生态”的新格局上做了一些探索。 In terms of the local newspaper industry, how to change the development concept, rebuild the business model, and integrate the platform and channel? In recent years, Yangzhou Press Media Group took the road of “integration, aggregation and integration” to launch “genetically modified Process, change mode, build community, seek profit ”five changes, with“ platform, financial control, diversification ”as the starting point in creating “ from the channel to the platform to the ecological ”new pattern Do some exploration on.