企业文化是现代企业制度下企业生生不息的物质和精神支柱,是企业永续发展的动力和源泉,当前,企业文化建设已成为企业管理的关键环节,成为提高职工素质、促进企业发展、提升企业竞争力的重要方面。特别是在钢铁市场面临严冬的情况下,企业要想实现可持续发展,必须树立长期竞争优势,专家研究认为,企业持续竞争优势主要来源之一是优秀的企业文化。一、企业文化的深刻内涵企业文化是指企业在长期的经营实践中逐步形成的、占据主导地 Corporate culture is the material and spiritual pillar of the enterprise under the modern enterprise system. It is the driving force and source of the sustainable development of the enterprise. At present, the construction of enterprise culture has become the key link in the enterprise management. It becomes the key to improve the quality of the staff and workers, promote the development of the enterprise, Important aspects of business competitiveness. Especially in the steel market is facing the winter, the enterprises in order to achieve sustainable development, we must establish long-term competitive advantage, experts believe that the main source of sustained competitive advantage of enterprises is excellent corporate culture. First, the profound connotation of corporate culture Corporate culture refers to the business gradually formed in the long-term management practices, dominated