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企业财务战略管理是企业战略管理的核心,对企业决策的效率和企业利益的增长具有重要影响。不同性质的企业具有不同特点的行业特征、规模及技术,因此,需要采取不同的财务战略。本文将柔性心理运用到企业财务创新管理中,通过分析柔性心理契约下企业财务战略管理的内涵,指出柔性心理契约下企业财务战略管理的特征,并通过研究柔性契约下企业财务战略思想的转变,指出柔性心理契约下企业财务战略管理方法及有效途径,以期推动企业管理,促进企业战略管理目标的实现。
Enterprise financial strategic management is the core of strategic management of enterprises, the efficiency of business decisions and the growth of business interests have a significant impact. Different types of enterprises have different characteristics of the industry characteristics, size and technology, therefore, need to take a different financial strategy. This paper applies flexible psychology to the financial innovation management of enterprises. By analyzing the connotation of corporate financial strategy management under Flexible Psychological Contract, the paper points out the characteristics of corporate financial strategy management under flexible psychological contract. By studying the change of corporate financial strategy under the flexible contract, The paper points out the methods and effective ways of corporate financial strategy management under flexible psychological contract in order to promote enterprise management and promote the realization of strategic management objectives.