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在全球经济一体化的商业环境下,企业要在世界范围内保持长久的竞争优势,必须考虑优化自身的企业文化体系。企业文化建设的核心问题是企业文化的价值取向。本文首先从企业文化的定义出发,阐述了企业文化与企业竞争力之间的关系。接着列明了企业文化的价值取向与企业发展方向之间的关系。最后,文章从价值整合与兼容的角度出发,指明了现代企业在构筑文化系统的过程中应当遵循的价值取向。
In the global economic integration of business environment, companies in the world to maintain long-term competitive advantage, we must consider optimizing their own corporate culture. The core issue of corporate culture is the value orientation of corporate culture. This article starts with the definition of corporate culture, and expounds the relationship between corporate culture and corporate competitiveness. Then lists the relationship between the value orientation of corporate culture and the direction of business development. Finally, from the angle of value integration and compatibility, the article points out the value orientation that modern enterprises should follow in constructing the cultural system.