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随着市场竞争的日趋激烈,我国白酒市场出现众多生产厂家的产品滞销,市场萎缩,经济效益滑坡的严峻现象,而安徽迎驾酒业集团却出现另一番景象:1997年实现销售收入1.7亿元,比1986年翻了近100倍,1997年实现利税2 311万元,比1986年翻了近100倍,从而进入安徽白酒企业前5名,成为我国白酒界杀出的一匹“黑马”。为什么这家名不见经传的山沟小厂会在短短几年里实现超常规发展呢?
With the increasingly fierce competition in the market, there are many manufacturers in China’s liquor market, the slow-moving products, the shrinking market, and the grim phenomenon of economic decline. However, Anhui Yingjia Liquor Industry Group has another scene: in 1997 achieved sales revenue of 170 million. Yuan, which has turned up nearly 100 times than in 1986, achieved profits and taxes of 23.11 million yuan in 1997, nearly 100 times that of 1986, and thus it has entered the top 5 in Anhui liquor enterprises, becoming a “dark horse” in the Chinese liquor industry. . Why is this little-known ravine small factory going to achieve extraordinary development in just a few short years?