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“做广告创意的要采用接力跑的形式,每一个阶段,每一个环节都有新的力量的注入,新的思考和创造的注入,这样才能保证整个过程的完美。尤其对一些小的品牌和公司来说,更应该如此。”已经在广告行业打拼十年,曾做过IBM全系列产品广告推广和直销广告、TCL手机形象广告以及北大EMBA 品牌形象推广等项目的别志刚告诉记者,这是他对做广告创意,担任创意总监最深的体会。
“Advertising creative to adopt the form of relay run, every stage, every aspect of a new force into the new thinking and creation of the injection, so as to ensure the perfect process, especially for some small brands and Companies, more so. ”Has been working hard in the advertising industry for ten years, IBM has done a full range of product advertising and direct marketing advertising, TCL mobile phone image advertising and Beijing University EMBA brand image promotion project do not just told reporters that this He is creative advertising, creative director as the deepest experience.