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文化是一个民族生存和发展的源头,优秀的文化是民族凝聚力的源泉,也是综合国力竞争的主要构成因素。信息时代背景下,文化传播方式及能力对国家发展而言至关重要,影视传媒作为一种现代传播方式,它不仅成为了民众的主流媒体,且承担着文化传承的目的,文化软实力在其中占据重要地位,如何在传媒发展中提升文化软实力受到了广泛关注。文章从文化软实力概念及其与影视传媒之间关系入手,探讨文化软实力在影视传媒中有效性提升的相关建议,旨在为我国文化传承与影视发展提供更多参考。
Culture is the source of a nation’s survival and development. Excellent culture is the source of national cohesion and also the major component of the competition in overall national strength. Under the background of information age, the means and ability of cultural transmission are of great importance to the development of the country. As a modern mode of communication, the media of television and television not only become the mainstream media of the people, but also bear the purpose of cultural inheritance, in which the cultural soft power Occupy an important position, how to enhance cultural soft power in the media development has been widespread concern. The article starts from the concept of cultural soft power and its relationship with film and television media to explore the suggestion on how to improve the effectiveness of cultural soft power in film and television media so as to provide more reference for the cultural heritage and the development of film and television in our country.