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物流企业营销竞争日趋激烈,管理创新的重要性日益凸显。我国物流企业的营销发展缓慢,缺乏科学合理的管理及创新机制,导致市场核心竞争力不强。要推动物流企业营销管理机制创新,加快培养、充分利用物流企业营销人才,发挥物流产品差异性优势。
The marketing enterprise marketing competition is fiercer day by day, the importance of management innovation is increasingly prominent. The marketing development of logistics enterprises in our country is slow, lack of scientific and reasonable management and innovation mechanism, leading to the market’s core competitiveness is not strong. To promote the innovation of logistics enterprise marketing management mechanism, speed up training, make full use of logistics enterprise marketing personnel, give full play to the advantages of logistics products.