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经济全球化的当今世界,企业之间的竞争日趋激烈,它们的生存压力越变越大,此时市场调研在企业的经营和销售中占有举足轻重的地位。在卷烟类企业中,市场调研能够使管理者清晰掌握卷烟市场的相关具体情况,对于制定适当的营销战略很有帮助,对于研发出高质量新的产品,不断拓展市场,提高企业的竞争力意义重大。
In today’s world of economic globalization, the competition among enterprises is getting fiercer and the pressure of their existence is getting bigger and bigger. At this moment, market research occupies a decisive position in the operation and sales of enterprises. In the cigarette enterprises, market research can make managers have a clear grasp of the specific circumstances of the cigarette market, for the development of appropriate marketing strategy is very helpful for the development of new products of high quality, and constantly expand the market and enhance the competitiveness of enterprises major.