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消费政策是由国家或地方颁布的与人们生活消费有关的一切政策、法令、规章、制度的统称,是根据社会经济状况,为实现某一消费目标而制定的一系列经济活动的实施纲要。因不同区域间消费环境、消费者行为、消费水平和消费结构等因素的差异,不加区别的消费政策可能难以取得预期效果,统一的消费政策也可能在不同区际间呈现差别的政策效果,而且,不同区域间所显现的消费问题也有共性与个性。这就必然需要针对一定区域的消费政策,即区域消费政策,但是,目前学术界并未形成和“区域消费政策”相同或类似的概念。因此,本文从区域消费政策存在的必要性与内涵出发,分析造成区域消费政策缺失的根源与不利后果,提出解决的对策建议,希望能对我国区域经济发展模式和政策手段的改变有所参考。
Consumption policy is a collective term for all policies, decrees, regulations and systems promulgated by the state or local people and relating to the consumption of people’s lives. It is a series of implementation plans for a series of economic activities formulated to meet certain consumption targets according to the social and economic conditions. Due to differences in consumption environment, consumer behavior, consumption level and consumption structure among different regions, it is difficult for the unabated consumption policy to achieve the expected result. A unified consumption policy may also show different policy effects in different regions, Moreover, the consumption problems appearing in different regions also have commonness and individuality. This will inevitably need to address certain regional consumption policies, namely, regional consumption policies. However, at present, the academic circles do not have the same or similar concepts as the “regional consumption policies.” Therefore, starting from the necessity and connotation of the regional consumption policy, this article analyzes the causes and unfavorable consequences of the regional consumption policy, and puts forward the countermeasures and suggestions. It hopes to make some reference to the change of the regional economic development mode and policy instruments in our country.