麦考林从单纯的邮购起家,逐步构建了目录邮购、电子商务以及零售门店等多渠道零售模式。 2009年7月,中国最大的邮购企业麦考林在时隔8年后重新在互联网上投放广告,并对现有麦网进行了全面升级改版。这家B2C公司上一次投放广告是在2001年初,在当时的互联网浪潮中,麦考林将电子商务看做救命稻草,但很快麦 McCaw started from a simple mail order, and gradually built a directory mail order, e-commerce and retail outlets and other multi-channel retail model. In July 2009, McCallin, China’s largest mail-order company, resumed advertising on the Internet after a lapse of eight years, and comprehensively upgraded and updated the existing MacNet. The B2C company last put ads in early 2001, at the time of the wave of the Internet, McCaw Lin e-commerce as a straw, but quickly wheat