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当前,广播电视业得到了迅速的发展,已经进入千家万户,同时,为了满足广大电视媒体用户的需求,需要制作大量的媒体资料,这些主要包括各类视频和音频类的节目,而这些资料在一起便构成了媒体资产,随着媒体资产量的增长,对于媒体资产进行管理便成为媒体管理的重中之重,加强对于媒体资产的管理可以便于更加有效的进行媒体信息的物理化存储与利用,本论文主要基于此,首先探讨了电视媒体资产管理的网络结构,并讲述了电视台媒资管理的发展现状及发展规划。
At present, the rapid development of the radio and television industry has entered the tens of thousands of households. At the same time, in order to meet the needs of the broad masses of television media users, a large amount of media materials need to be produced. These mainly include various video and audio programs, Together constitute the media assets, with the increase in the amount of media assets, media assets management has become the top priority of media management, strengthen the management of media assets can be more effective for the physical storage of media information and Based on this, this dissertation firstly discusses the network structure of asset management in TV media and tells the development status and development plan of TV media asset management.