新世纪以来,我国电视业进入了转型升级的重要阶段。党的十八大强化了建设社会主义文化强国的战略目标,国家相继出台的一系列文化产业振兴措施,为我国电视业的发展指明了前进方向,也创造了坚实的政治和经济基础。在此背景下,创作生产出更多富有时代气息与充满艺术魅力的精品力作,更好地保障人民群众的基本文化权益、提升群众思想道德素质和科学文化素质、丰富人们的精神生活,理应成为电视节目创作不懈追求的目标。近来,我国电视业的创造能力不断迸发,发展成就硕果累累,众多电视节目在思想内容、取材范围、艺术类型、创作风格等方面都取得长足的创新和发展,极大地满足了广 Since the new century, China’s television industry has entered an important stage of transformation and upgrading. The 18th National Congress of the CPC has strengthened the strategic goal of building a strong socialist country and the series of measures taken by the country to revitalize the cultural industries have pointed out the way forward for the development of the television industry in our country and have also created a solid political and economic foundation. Under this background, the creative work produces more masterpieces of rich flavor and artistic charm, better protects the basic cultural rights and interests of the masses, enhances the masses’ ideological and moral qualities and scientific and cultural qualities, and enriches people’s spiritual life. It should become TV program relentless pursuit of the goal. Recently, the creative capability of the television industry in our country has been constantly exploding and fruitful in development. Many television programs have made great innovations and developments in terms of ideological content, material coverage, art type and style of creation, and have greatly satisfied the needs of wide ranging