“广告”一词源于拉丁语 advertere,意为“唤起大众对某种事物的注意,并诱导于一定的方向所使用的一种手段”。著名的美国市场营销协会(American Marketing Association 即 AMA)给广告下了这样的定义:Advertising is the nonpersonal communication of information usually paid “Advertising ” comes from the Latin advertere, which means “a way of arousing the public’s attention to something and inducing it in a certain direction.” The well-known American Marketing Association (AMA) defines advertising as such: Advertising is the nonpersonal communication of information usually paid