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近年来,随着市场经济的发展和高校管理的自主化,商业广告逐渐走进校园。商业广告在传播商品信息、提供生活便利、为商家吸引客源、为高校提供经费等方面发挥了巨大作用。另外,本文将对纸质商业广告和电子商业广告的关注程度、投放方式、利用比率和宣传效果进行对比,探求高校中商业广告投放中更成熟、有效、环保的模式。
In recent years, with the development of market economy and the autonomy of university management, commercial advertisements gradually entered the campus. Commercial advertising has played a huge role in disseminating product information, providing life convenience, attracting tourists to businesses, and funding colleges and universities. In addition, this paper compares the degree of concern, delivery methods, utilization ratio and publicity effectiveness of paper commercial advertisements and electronic commercial advertisements to explore a more mature, effective and environmentally friendly model of commercial advertisements in colleges and universities.