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随着科学技术的不断发展,新媒体时代已经到来并且对人们传递信息、获取信息和分析信息的方式产生了深刻的影响。在新媒体时代的发展背景下,传统媒体在互动体验和视觉空间感受方面受到了一定的影响,视觉传达设计在新媒体发展时代面临着新的机遇和挑战,新媒体时代下的视觉传达设计如何更加有效、突出成为媒体从业相关人员思考的重要问题。基于此,本文以视觉广告为例,对视觉传达设计在新媒体中的胜出方法进行了相关的分析和探究,以期为新时代视觉传达设计工作提供一定的参考。
With the continuous development of science and technology, the new media era has come and has a profound impact on the way people transmit, acquire and analyze information. Under the background of the development of new media era, the traditional media has been affected to a certain extent in the interactive experience and perception of the visual space. Visual communication design faces new opportunities and challenges in the new media development era and how the visual communication design under the new media age More effective, highlighting the relevant issues of media practitioners thinking important issues. Based on this, taking the visual advertisement as an example, this paper analyzes and explores the method of winning visual communication design in new media in order to provide reference for the design of visual communication in the new era.