晚报和近几年崛起的都市报,实际上都属于大众化城市报纸,他们虽然出版时间不同,实际上面对的读者群是基本重叠的。也就是说他们是实质上的竞争对手。一张报纸在市场上要战胜竞争对手,有很多因素可以考虑和利用,比如地缘因素、营销策略等,如果仅从探讨读者阅读兴趣也就是直接影响信息传播与接收过程的传播内容因素出发,记者、编辑对本报占领市场所能做的第一要务是清晰认识自己所面临的读者群,他们所需要的信息的种类和层次,他们的阅读兴趣以及阅读心理。这种对典型读者的认识程度是版面设置与安排的基础。 Evening paper and the rise of urban newspapers in recent years, in fact, belong to the popular city newspapers, although they are published at different times, in fact, the readers are basically overlapping. That is to say they are substantial competitors. A newspaper in the market to beat competitors, there are many factors that can be considered and utilized, such as geographical factors, marketing strategies, etc., if only from reading the reader to read interest, which is directly affect the dissemination and reception of information dissemination content factors, the reporter The chief task that editors can do to dominate the newspaper is to clearly understand the audiences they face, the types and levels of information they need, their reading interests and their reading psychology. This level of familiarity with the typical reader is the basis for the layout and arrangement.