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美国电视广告总收入增速开始下滑,2010年的增速还是8%,但是2013年增速只有3%。t美国著名市场调研公司尼尔森最近发布的有关电视广告的报告显示,在网络视频等影响下,电视广告受到了严重冲击,不仅增速一年不如一年,且广告报价也大幅下跌。尼尔森公司的报告显示,电视广告已经呈现出了从巅峰开始下滑和萎缩的迹象。首先,电视广告总收入在过去的5年时间里仍然保持了增长,但是增速开始下滑,2010年的增速
The total U.S. television advertising revenue growth rate started to decline. In 2010, the growth rate was still 8%, but the growth rate in 2013 was only 3%. tNielsen recently released a report on television advertising shows that under the influence of online video, television advertising has been severely affected, not only a year slower than the year, and advertising prices have fallen sharply. Nielsen’s report shows that television commercials have shown signs of decline and contraction from their peak. First of all, the total revenue of TV commercials has maintained its growth over the past five years, but the growth rate has started to decline and the growth rate in 2010