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一、调查方式及调查对象本次市场调查分为线上和线下两部分,线上是通过“问卷星”将调查问卷在朋友圈、QQ空间以及各种社交群体中发布,搜集数据。线下则是通过实地发放问卷并进行回收搜集数据,共印制300份纸质版问卷,在沈阳航空航天大学、辽宁大学、沈阳师范大学、沈阳工程学院校园内针对各年级发放。最终将回收的问卷进行筛选、整理,剔除无效问卷,有效问卷的回收率91.33%。其中电子版回收有效问卷255份。总回收率是95.21%。
First, the survey methods and survey The market survey is divided into online and offline two parts, online through the “Questionnaire Star” questionnaire in the circle of friends, QQ space and various social groups released to collect data . Offline is through the field questionnaires and collect data collection, a total of 300 printed version of the questionnaire, in Shenyang University of Aeronautics and Astronautics, Liaoning University, Shenyang Normal University, Shenyang Institute of Engineering campus for all grades issued. Finally, the questionnaire will be recovered for screening, sorting, excluding invalid questionnaires, the effective questionnaire recovery rate of 91.33%. Electronic version of 255 valid questionnaires were collected. The total recovery was 95.21%.