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苏州稻香村(下称苏稻)作为“中华老字号”品牌首次参加“中国品牌价值评价”活动,而2016年也是中国品牌建设促进会首次为“中华老字号”行业进行品牌价值评价。12月12日下午,苏稻最终以913的品牌强度和112.34亿元的品牌价值位列“中华老字号”品牌组第七名。苏稻执行董事长周广军现场接受记者采访时表示“品牌价值是企业品牌和区域品牌综合实力的体现。此次稻香村集团能够名
Suzhou Daoxiang Village (hereinafter referred to as ”Su-Da“) participated in the activity of ”China Brand Value Evaluation“ for the first time in ”China Old Brand“ brand. In 2016, it was the first time for China Brand Building Promotion Society to conduct brand value evaluation for ”China Old Brand“ . In the afternoon of December 12, Su Da eventually ranked No. 7 in the brand name ”China Old Brand“ with a brand strength of 913 and a brand value of 11.234 billion yuan. Zhou Guangjun, executive chairman of Jiangsu Rice, said in an interview with reporters at the scene: ”The brand value is the embodiment of the overall strength of the corporate brand and regional brand.