全球快餐巨头麦当劳公司近期宣布,它将逐渐减少电视广告预算,与此同时,将大大增加对数字媒体的广告投放额。麦当劳公司主管营销的副总裁拉玛先生称:“麦当劳在电视上一掷千金的日子已经过去了,电视作为影响消费者的主导媒体地位正在发生动摇。”各具有深厚行业背景的厂商和机构纷纷利用各自的固有优势, Global fast food giant McDonald’s announced recently that it will gradually reduce its budget for television advertising while at the same time substantially increasing its advertising of digital media. Mr. Rama, the vice president of marketing for McDonald’s Inc., said: “The days of big spending on television by McDonald’s are over, and the status of television as the leading media influencing consumers is undergoing a wave.” "Manufacturers and agencies with profound industry backgrounds Use their own inherent advantages,