世界经济变幻莫测,市场竞争强度和边界都在增大,企业英雄落马己是寻常事。企业界在承受这一切时,一部分在重压下成长,一部分必然被扭曲,于是有了国内外企业造假的丑闻。那么,企业究竟用什么来应对世界经济的变化?应对来自市场的压力和挑战?哪一种力量能够让企业持续发展、在市场中立于不败之地?此时,企业文化备受关注,关于企业文化的论述和研讨也层出不穷。什么是企业文化?学术界、经济学界仁者见仁,智者见智,也许“不同”正是企业文化的魅力所在。但我们还是希望它有 The unpredictable world economy, the intensity of market competition and borders are all increasing. It is common for corporate heroes to fall into disfavor. When the business sector bears all this, some are under heavy pressure and some are bound to be distorted. As a result, there are scandals involving domestic and foreign enterprises making fakes. So, what is the enterprise to deal with the changes in the world economy? To deal with the pressure from the market and challenges? Which kind of force allows the sustainable development of enterprises in the market remain invincible? At this time, corporate culture has drawn much attention, on Corporate culture discussion and discussion are also emerging. What is the corporate culture? Academics, the economic community benevolent Jen, wise see the wisdom, perhaps “different” is the charm of corporate culture. But we still hope it has