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全球第一的家电巨头百思买将在一两个月后,以“电子商务+实体店”的新战略重返年初刚刚退出的中国市场。但是同在美国的营销大师艾·里斯先生向其发出恳切的忠告——著名家电和电子产品零售品牌百思买,今年在中国连续遭遇戏剧性变故:一方面其全球业绩继续攻城略地,依旧拿下“世界第一”的霸主地位,另一方面却在今年一季度关闭中国全部百思买门店。而更戏剧性的是,据最新的消息:百
Best Buy, the world’s No. 1 home appliance giant, will return to the Chinese market just beginning this year with its new strategy of “e-commerce + physical store” within a month or two. However, with the United States marketing guru Ai Lisi sent sincere advice to - the well-known home appliances and electronics retail brand Best Buy this year in China suffered a series of dramatic changes: on the one hand its global performance continue to conquer the city, still won the “world First ”dominance, on the other hand in the first quarter of this year, shut down all China Best Buy stores. And more dramatic, according to the latest news: Hundred