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产品的包装设计就是利用各种包装元素将产品的气质和精神体现出来,产品包装设计的效果将直接影响消费者对产品的印象。我国的传统艺术元素是中华民族精神文明的结晶,在产品包装设计中应用传统艺术元素对于展现包装设计的内在效果具有积极的作用。本文就传统艺术元素在饮食产品包装设计中的应用进行分析和研究。
Product packaging design is the use of a variety of packaging elements will be the product of the temperament and spirit embodied in the product packaging design will directly affect the consumer product impression. The traditional artistic element of our country is the crystallization of the spiritual civilization of the Chinese nation. The application of traditional artistic elements in product packaging design has a positive effect on the intrinsic effect of packaging design. This article analyzes and studies the application of traditional art elements in dietary product packaging design.