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党的十八大提出建设社会主义文化强国的战略目标。在建设社会主义文化强国的历史进程中,广告产业正经历着从服务产业到文化产业的结构性升级。一、文化产业的概念界定产业是指生产同类产品或服务及其可替代品或服务的企业群在同一市场上的相互关系的集合。文化产业是一种特殊的文化形态和特殊的经济形态。我国将文化产业界定为,从事文化产品生产和提供文化服务的经营性行业。我国《文化产业振兴规划》标志着文化产业已经
The 18th CPC National Congress proposed the strategic goal of building a strong socialist country. In the historical process of building a strong socialist country, the advertising industry is experiencing a structural upgrade from the service industry to the cultural industry. First, the concept of cultural industries Definition of industry refers to the production of similar products or services and their alternatives or services, business groups in the same market, a collection of interrelationships. Cultural industry is a special kind of cultural form and special economic form. China defines the cultural industry as a business sector engaged in the production of cultural products and the provision of cultural services. China’s “Cultural Industry Promotion Plan” marks the cultural industry already