随着广电总局61号令及“三网融合”试点方案的推出,城市电视台将面临更大的挑战,如何规避与央视、卫视及省台的同质化竞争,在充分发挥区域媒体优势的基础上,通过销售模式创新,提升经济效益及价值成为城市电视台共同面临的一道生死命题。 With the launching of the No. 61 Decree of the State Administration of Radio, Film and Television and the pilot scheme of “triple play”, the city television station will face even greater challenges. How to circumvent the homogenization competition with CCTV, satellite TV and provincial stations and give full play to the advantages of regional media Based on the innovation of sales mode, improving economic efficiency and value has become a common life-death proposition for urban television stations.