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健长灵,是一种针对23岁以下青少年进行增高益智的准字号药品,对青少年的益智增高有良好的临床效果。面对3亿青少年这一巨大市场的诱惑,实力雄厚的香港太和春企业出巨资买断了健长灵在大陆区的总代理权和海外代理权,与2000年元月借西部大开发之风将全国行销总部设立在西部重地——古城西安,以期啃下这块硬骨头,借此摸索出一套营销模式来推向全国市场。一个偶然的机会,我有幸加盟这家企业,以企划总监的身份担纲健长灵从零开始的全盘企划。选择突破口春节刚过,公司所有的高中层人员全部到位,就上市前的所有工作逐一细
Kin Chang Ling, is a kind of quasi-Zi drugs for children under the age of 23 to increase the puzzle, the puzzle of young people with good clinical results. In the face of the temptation of a huge market of 300 million youths, the powerful Taihe Spring Company in Hong Kong has invested heavily in buying and selling the total rights of Chinese agents and overseas agents in mainland China. In January 2000, with the large-scale development of the western region, The style of the national marketing headquarters set up in the western heavy land - the ancient city of Xi'an, in order to chew under this piece of hard bones, to explore a marketing model to push the national market. By chance, I was fortunate enough to join this business as the planning director to take on the spirit of health Ling from scratch to start a comprehensive plan. Select a breakthrough Just after the Spring Festival, all the company's high school staff in place, all the work before the market one by one