媒体虚假新闻的危害已是人所共知,对其打击也是长期不懈,然而虚假新闻却讨而不绝,伐而不灭,认清其产生的原因,采取一定的措施来制止其的传播是有必要的。本文重点分析了媒体虚假新闻产生的原因,并结合当今社会存在的问题提出了相应的措施。 The harm caused by the false news of the media is well known and the crackdown is also a long-term one. However, the false news has been condemned without any exasperation and its cause has been clarified. Some measures have been taken to stop its spread. Necessary. This article focuses on the analysis of the causes of media false news, and puts forward corresponding measures in light of the problems in today’s society.