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一、数据调研背景当今全球经济发展速度明显减缓。因涉及环保压力、全国范围内的经济结构调整、西方主要经济体发展减慢甚至衰退等多种因素的综合影响,近年来,我国企业生产成本及市场竞争压力不断增大,在这种情况下,我国经济尤其是市场能力相对弱小的县域经济如何适应,如何通过商标品牌工作推动经济发展并改善民生,成为本次县域经济商标数据调研分析的主题。本次县域经济商标数据统计及调研工作由《中华商标》杂志、中国工商报联合举办,华冠知识产权数据有限公司提供技术支持。本次调研通过调查问卷、走访等形式开展,历时5个月。
First, the data research background Today’s global economic development slowed down significantly. In recent years, due to the comprehensive influence of various factors such as environmental pressure, nationwide economic structural adjustment and the slowdown or even decline of the major western economies, in recent years, the cost of production and the pressure of market competition in our country have been constantly increasing. Under such circumstances, How to adapt our economy to the county economy with relatively weak market power and how to promote economic development and improve people’s livelihood through the work of trademark brands has become the theme of investigation and analysis of economic and trademark data in this county. Statistics and research on this county’s economic and trade mark data are jointly sponsored by “China Trademark” magazine and China Industrial and Commercial Daily and provided technical support by Arima Intellectual Property Data Co., Ltd. The survey was conducted through questionnaires and visits, which took 5 months.