This essay would analyse the key points of the entrepreneurial behaviour and explain why these factors become the import ones and how we should apply with them to become the successful entrepreneurial. Wickham (2004) declaimed that the roles of the personality factor, the resources and the marketing strategy are all the factors that influenced the entrepreneurial process and there are three factors that are the most important ones than others which influenced entrepreneurial behaviour. The essay would base on his theories and use a lot of actual examples to support his views and assay the actions offered by the entrepreneurial and discuss some different views of the opinion. This essay would analyze the key points of the entrepreneurial behavior and explain why these factors become the import ones and how we should apply with them to become the successful entrepreneurial. Wickham (2004) declaimed that the roles of the personality factor, the resources and the marketing strategy are all the factors that influenced the entrepreneurial process and there are three factors that are the most important ones than others which inspired entrepreneurial behavior. The essay would base on his theories and use a lot of actual examples to support his views and assay the actions offered by the entrepreneurial and discuss some different views of the opinion.