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通过挖掘红星品牌的忧势特点,确定了红星的品牌核心价值,而又通过生动化、形象化、生活化的方式把它表现了出来,借助电视、报纸、广播等传播工具使红星的品牌价值得到了巨大的提升。
By exploiting the characteristics of the Red Star brand, the core value of Red Star brand has been determined. However, the brand value of Red Star has been manifested through vivid, visualization and life style. With the help of broadcasting tools such as television, newspaper and radio, Has been a huge upgrade.