特色文化品牌是指在一定区域范围内长期形成的历史文化形态,以及人们在长期生产生活过的过程中形成的生产生活习惯和社会交往方式等,具有明显的地域特征和深远的文化影响力。由此而产生的地域特色文化品牌,对于促进当地的文化发展,满足人民群众的精神文化需求,推动社会主义新农村建设具有积极的作用。本文从阐述地域特色文化品牌的特点入手,通过对目前地域特色文化品牌建设现状的分析,提出促进地域特色文化品牌建设的对策。 Characteristic cultural brand refers to the historical and cultural patterns formed in a certain region for a long time, as well as the production and living habits and social interaction patterns formed by people in the long-term production and living process, which have obvious geographical features and far-reaching cultural influence. The resulting regional culture brand has a positive effect on promoting local cultural development, meeting people’s spiritual and cultural needs and promoting the building of a new socialist countryside. Starting from the characteristics of regional culture brand, this paper analyzes the status quo of the current regional culture brand building and puts forward countermeasures to promote the construction of regional culture brand.