【摘 要】
：
绿色营销是21世纪营销的主流,绿色营销是开展循环经济的实践活动,是循环经济体系的重要组成部分。本文主要从营销动力系统和环境影响度等方面分析了绿色营销模式,并提出绿色
【机 构】
：
中国地质大学(武汉)经济管理学院,湖北工程学院经济与管理学院,
论文部分内容阅读
绿色营销是21世纪营销的主流,绿色营销是开展循环经济的实践活动,是循环经济体系的重要组成部分。本文主要从营销动力系统和环境影响度等方面分析了绿色营销模式,并提出绿色营销是企业增强竞争力的必然选择,而且对我国企业绿色营销的实施有一定的实际指导作用。
Green marketing is the mainstream of marketing in the 21st century, green marketing is to carry out the practice of circular economy, an important part of the circular economy. This paper analyzes the green marketing mode mainly from the aspects of marketing power system and environmental impact, and puts forward that green marketing is an inevitable choice for enterprises to enhance their competitiveness and has some practical guidance to the implementation of green marketing in China.
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