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系列动画《秦时明月》是我国大型历史题材动画的一次成功尝试,本文通过对《秦时明月》的深入分析,探讨在当今文化消费时代如何实现对中国传统文化的有效传播,进而提出适合中国传统文化题材的动画创作策略——不是今非古,不厚古薄今,立足历史传统,兼顾古典风韵与现代审美,催生华夏传统文化在娱乐消费时代的灿烂春天。
The series of animations “Qin Shi Ming Yue” is a successful attempt to animate large-scale historical themes in our country. In this paper, through an in-depth analysis of “Qin Shi Ming Yue”, we discuss how to achieve the effective dissemination of traditional Chinese culture in today’s cultural consumption era, Traditional culture theme animation strategy - not non-ancient, not ancient and modern, based on historical traditions, taking into account the classical charm and modern aesthetic, gave birth to traditional Chinese culture in the entertainment era of splendid spring.