儿童消费社会化就是儿童获得相关技能、必要知识和态度,从而在市场上采取有效行动,成为真正消费者的过程。儿童消费社会化必须通过互动的三个因素才能完成,这三个因素分别是个人因素、社会因素和学习机制。学校、家庭等社会因素通过作用于个人的态度、知识、技能等习得性因素从而型塑着个体的消费社会化模式。 Socialization of children’s consumption is the process by which children acquire relevant skills, necessary knowledge and attitudes, and thus take effective actions in the market to become genuine consumers. Socialization of children’s consumption must be completed through three factors of interaction: personal factors, social factors and learning mechanisms. Social factors, such as schools and families, shape the consumption socialization model of individuals through the acquisition of individual factors such as attitudes, knowledge and skills.