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近几年来,国家政策惠农力度越来越大,为相关产业及市场注入了强大活力,有效地促进了农村经济社会的发展,促进了农业生产效率和农民群众收入水平的提升。但是,农资市场对政策的依附度也越来越高,一些农资经销商的营销理念也受到局限,难以实现突破,而且边缘产业的作用也在增大,束缚增强。政策对农资经销的负面作用主要表现在以下几方面:影响市场的公平竞争。公平的市场竞争,应该是凭产品的质量价格和售后服务来得到消费者的认可,赢得市场份额,将市场做大做强。实际上,一些政策性因素对市场的作用是一把
In recent years, the national policy of benefiting farmers has become more and more large, injecting strong vitality into relevant industries and markets, effectively promoting the development of rural economy and society, and promoting the efficiency of agricultural production and the improvement of peasant masses’ income. However, the dependence of agricultural market on policies is also getting higher and higher, and some marketing ideas of agricultural distributors are also limited, making it difficult to achieve breakthroughs. Moreover, the role of marginal industries is also growing and the bondage is strengthened. The negative impact of policies on the distribution of agricultural materials mainly lies in the following aspects: The fair competition that affects the market. Fair market competition, should be based on the quality of products and after-sales service to be recognized by consumers, to win market share, the market bigger and stronger. In fact, some of the policy factors on the market is one of the role