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根据现如今营销线损所出现的各种基本性问题,例如说:管理系统的组织体系不能达到完善,起不到最佳效果;营销线损所制定的特定的管控指标也不够精细,明确;在营销线损的整个管理过程中,协同运作所需要的能力不强等。在实行“二线三纵四横”的主要管理模式的基础之上,根据现阶段的状况,人们又提出了新兴的营销线损的管理模式,重新建立起一个较为完善的管理机制,先进的管理思路及方法,本文主要是针对深化营销线损管理工作的各种方法与实践展开的研究与探讨。
For example, the organizational system of the management system can not be improved and can not achieve the best results. The specific management and control targets set by the marketing line loss are also not sufficiently detailed and clear. In the whole management process of marketing line loss, the ability required for the coordination operation is not strong. On the basis of implementing the main management modes of “second, third, fourth and fourth horizontal”, according to the current situation, people have also put forward the management mode of emerging marketing loss and rebuilt a relatively perfect management mechanism. The advanced Management ideas and methods, this article is mainly directed at deepening the management of the various methods and practices of marketing line loss research and discussion.