论文部分内容阅读
考察中国体育电视的发展过程,可以发现,受众力量通过作用于媒体从业者意识、广告主投放选择、赛事收视价值、频道节目编排、传播效果评估等方式,在体育电视的变迁史中发挥着直接或间接的基础性作用。受众在一定程度上扮演了最终的裁决者角色,因为“市场上盛行的是大众化标准”。如何研究体育电视受众的“大众化标准”?以及与之相关的受众群体特征与收视趣味的变迁?一是体育电视节
Examining the development of sports TV in China, we can find that the audience power plays a direct role in the evolution of sports TV through such measures as media practitioners ’awareness, advertisers’ selection, ratings of events, channel programming and evaluation of communication effects Or indirect basis. Audience to a certain extent, played the final adjudicator role, because “prevailed in the market is the popular standard ”. How to study the sports TV audience “popular standard ” and related audience characteristics and the change of viewing interest? First, the Sports and Television Festival