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从前几年的持续的圈地扩展高歌猛进,到迫于成本压力以及爆发库存危机纷纷关店,中国制鞋企业正行走在一条转型变革的道路上,互联网时代的到来和电子商务的强势崛起,对传统渠道经营模式提供了更多的机遇也提出了更大挑战。眼下一个棘手的问题就是——当品牌遭遇李鬼,企业如何应对?应如何规避产品被仿?对售假厂商又应如何清整、处罚?而从整个行业的发展来看,标准的供应链体系又应如何建立?对于企业而言,如果能真正做到线上线下紧密结合,可以实现真正的开源节流以及品
In recent years, the continued expansion of the land triumphant triumph, forced to pressure on the cost and the outbreak of inventory crisis have closed shop, the Chinese shoe companies are walking in a transformation and transformation of the road, the Internet era and the rise of the strong e-commerce, The traditional channel business model offers more opportunities and poses greater challenges. Now a thorny problem is - when the brand suffered Li Gui, how to deal with enterprises? How to avoid the imitation of products? How to clean up the vendors and vendors? From the development of the industry point of view, the standard supply chain How should the system be established? For enterprises, if we can really close combination of online and offline, you can achieve true revenue and expenditure