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东方电台的开播,打破了长期来上海电台仅此一家的局面,开始了“唇枪舌战”的竞争。随着东方电视台、上海有线电视台的相继问世,上海的广播电视业将出现五匹骏马齐奋蹄的态势,电波战将更趋激烈,而老百姓则可大饱耳福和眼福了。电波的竞争说到底是对受众的争夺,是看谁拥有更多的受众。在竞争的帷幕拉开之时,研究一下如何开发和争取受众的问题,对我们的实际工作是会有所裨益的。
The start-up of the East Radio Station broke the long-term situation that the Shanghai Radio was the only one and started the competition of “bluntly talk.” With the advent of the Oriental TV Station and the Shanghai Cable TV Station in succession, the radio and television industry in Shanghai will see the emergence of five horses. The war on radio will become even more intense, while ordinary people will be able to enjoy their eyes and ears. In the final analysis, the competition for radio waves is to compete for the audience and to see who has more audiences. As the curtain of competition unfolds, studying how to develop and target audiences will be useful to our practical work.