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传统的档案宣传模式无外乎通过公开发行的行业报刊宣传,通过专业网站宣传,以及内部资料交流、人员互访时推介等等。但这些传统方式固有的缺陷也是显而易见的。由于社会大众对档案缺乏了解,档案馆从业人员又太注重专业性,从而使得这些宣传方式不论从手段还是内容看,都显得枯燥乏味,对大众来说缺乏吸引力。微博,互联网“web2.0”时代的新宠,因其发布、传播信息和与博友互动交流的方便快捷而发展迅猛。在快节奏的现代社会,信息呈爆炸性增长,微博提供的高
The traditional file publicity model nothing less than through public offering of the industry press publicity, through professional website promotion, as well as internal information exchange, personnel visits, etc. referrals. But the flaws inherent in these traditional ways are also obvious. Due to the lack of public understanding of archives and the fact that archivists are paying too much attention to their professionalism, these methods of propaganda are dull and boring to the public regardless of their means or content. Weibo, the Internet “web2.0 ” the new darling of the times, because of its release, dissemination of information and interaction with friends and exchange fast and rapid development. In fast-paced modern society, the information is explosive growth, provided by Weibo