受各种内外部环境因素影响,我国丝绸企业近些年发展步履维艰。丝绸之路集团在这种较为沉闷的氛围中,注重科技投入和品牌打造,尤其是旗下的丝绸家纺品牌“欢莎”的成功运作,为丝绸业界带来了一缕春风。近日,《纺织服装周刊》记者采访了丝绸之路集团董事长凌兰芳。 Affected by various internal and external environmental factors, the development of China’s silk enterprises has been struggling in recent years. Silk Road Group in this more boring atmosphere, focusing on science and technology input and brand building, especially its silk textile brand “Husha ” the successful operation of the silk industry has brought a ray of spring breeze. Recently, “Textile and Apparel Weekly” reporter interviewed Silk Road Group Chairman Ling Lanfang.