一、非国有资本进入传媒的方式非国有资本,顾名思义即国家资本以外的社会资本和境外资本。国家政策的松动和传媒经济的发展需求是非国有资本进入传媒的动因。在具体操作中,非国有资本进入传媒产业已是不争的事实:有直接同报刊“合资”的,也有只同报刊经营部分合资的,也有只让“ First, the non-state-owned capital into the media approach Non-state-owned capital, as the name suggests that social capital outside of state capital and foreign capital. The loosening of national policies and the development of the media economy are the motivations for non-state-owned capital to enter the media. In specific operations, it is an indisputable fact that non-state-owned capital has entered the media industry: there are “joint ventures” directly with newspapers and periodicals, and only the joint ventures with the newspapers and periodicals part of the operation. There are also only "