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中原地区作为华夏文明的发源地,其传统文化博大精深。在现代社会,借助大众媒体的力量可以将传统文化进行有效宣传和传承,优秀的城市宣传片作品可以更好的发挥这一作用。只有做出城市宣传片精品,才可能在各种大众传播媒介上获得好的反响。我们的城市宣传片创作还很不成熟,不能有效地利用传统文化。如何利用厚重的传统文化来提升中原城市宣传片的质量就成为各媒体人不得不面对的问题。
As the birthplace of Huaxia civilization, the Central Plains region has profound and profound traditional culture. In modern society, with the help of the power of the mass media, traditional culture can be effectively propagandized and inherited, and excellent urban propaganda films can play this role better. Only by making the best of the city’s promotional videos will it be possible to get a good response from various mass media. The creation of our city videos is still immature and we can not effectively use traditional culture. How to use the thick traditional culture to promote the quality of the Central Plains city commercials has become a problem that every media person has to face.