论文部分内容阅读
感性诉求并不完全从商品本身固有的特点出发,而是更多地研究消费者的心理需求,运用合理的艺术表现手法进行广告创作,寻求最能够引发消费者情感共鸣的出发点,从而促使消费者在动情之中接受广告,激发购买行为。在感性诉求广告中融入丝丝情感,才能与消费者的情感世界完美结合不断升华,也只有进一步去探讨感性诉求广告的创作方法与原则,才能真正的把广告艺术情感化传达出来。
Perceptual appeal is not entirely from the inherent characteristics of the product itself, but more to study the psychological needs of consumers, the use of rational artistic expression advertising creative, seek the most emotional resonance can start the starting point for consumers, prompting consumers In the passion to accept the ads, to stimulate buying behavior. In the emotional appeal ads into the slightest emotion in order to perfect combination with the emotional world of consumers continue to sublimate, and only to further explore the creation of emotional appeal ads and principles, in order to truly convey the emotional art of advertising.