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房地产营销是市场需要和住宅产品开发建设相互连接的中间环节。房地产开发商如何把潜在的市场转变为现实市场,房地产营销是其实现企业发展的重要手段。可以不夸张的说,房地产营销的好坏是决定房地产项目成功与否的关键。本文首先对我国现阶段房屋销售情况进行分析,提出房屋销售所存在的主要风险和问题,并针对这些问题和风险给出了风险应对策略。
Real estate marketing is an intermediate link between market needs and residential product development and construction. Real estate developers how to turn the potential market into a real market, real estate marketing is its important means of achieving business development. It is no exaggeration to say that the real estate marketing is the key to the success or failure of real estate projects. This article first analyzes the current situation of housing sales in our country, puts forward the main risks and problems existing in the sales of housing, and gives the risk coping strategies according to these problems and risks.